Marketing Manager

Marketing Manager Roles & Responsibilities

• Oversee the marketing campaigns for the company.
• Analyse data and metrics to identify and review trends and insights, across content marketing, email marketing and social media, in collaboration with the Director.
• Develop and implement SEO strategy to improve performance metrics.
• Report on the performance of digital marketing processes, track goals and key performance indicators (KPI).
• Promote our businesses, products and services.
• Develop effective user funnels with optimised conversion points.
• Ensure we are communicating the right messaging and TOV to attract prospective clients and retain our existing ones.
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
• Train and supervise the digital marketing team, including recruitment of new hires, as required.
• Manage our various digital marketing platforms using a variety of tools and software.
• Audit, optimise and manage our website for speed, accessibility and SEO.
• Collaborate with the digital marketing team on concept, development and implementation of digital marketing plans.
• Liaise with our external agents, service providers and service delivery team to help with marketing campaigns and messaging.
• Business development: increase revenue through innovating new methods, topical growth and additional marketing streams.

Day-to-Day Duties

• Research, plan and prioritise new content and pages for optimisation.
• Brainstorm ideas for new campaigns.
• Co-ordinate with our sales team to obtain insight into existing trends and messaging.
• Lead market research efforts to uncover the viability of current and existing products/services.
• Provide press releases.
• Monitor current campaigns, ensuring staff meet deadlines and complete necessary tasks.
• Analyse data to evaluate the success of our marketing initiatives and develop new ideas to improve our marketing and exposure.
• Maintain our website and social media pages.
• Apply technical SEO to identify areas for improvement on site performance.
• Delegate and monitor tasks and progress by the digital marketing team.
• Write copy for internal and external communications.
• Monitor and action errors and warnings using various tools, and identify new tools to improve our processes.
• Monitor and review backlink profile and disavow lists.
• Grow our geographical reach via locations based pages and regional property market reports.

• A degree in marketing or a similar sales qualification.
• 5-7 years’ experience working in marketing.
• You need no previous conveyancing experience.

• Intimate understanding of traditional and emerging marketing channels.
• Excellent communication skills.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Proactive work ethic & self motivation.
• Innovative problem solving.
• Commercial awareness.